FOR IMMEDIATE RELEASE
June 5, 2012
CONTACT: Katie Jahner, 908-887-0768, email@example.com
‘Pop-Up’ Art Gallery Focused on Birth Makes an Entrance June 13
Media Tour Available June 12, 6 p.m.
HACKETTSTOWN, NJ–Hackettstown’s first “pop-up” art gallery will be popping into reality on June 13 from 4 to 8 p.m. in Patriot Health Care Plaza, Suite 300 on Route 46 in Hackettstown.
A pop-up gallery operates along the same lines as pop-up restaurants and pop-up stores, an edgy, avant-garde concept in the art scene. The gallery will show up seemingly overnight, display an art show for a short period of time, and then disappear as quickly as it came without much warning.
The art show, titled “Entrance”, features artwork about birth and motherhood. The opening reception for the show will be held in conjunction with the grand opening of the new Hackettstown Midwife offices also in Patriot Health Care Plaza on Wednesday, June 13th from 4pm to 8pm.
The show features works from six artists, including Hackettstown locals Jahner and art teacher Dorothy Wasserman. The other four artists, Laura Reynolds, Elizabeth Simmons Allen, Rebecca Coleman and Aundrea Frahm, are sending their works from studios around the country. Works range from photo collage to painting to sculpture.
“This show isn’t just for moms. Any “Entrance” art show viewer will find appeal as each piece makes a very real connection to an experience that each of us, as humans, has experienced,” said Jahner.
Teaming up with the artists are the Hackettstown Midwives. When Jahner approached the Hackettstown Midwives about her idea, they were happy to help out. “It made perfect sense to pair up with them,” said Jahner.
Art work is available for purchase. Half the proceeds from any artwork sales will go to the March of Dimes. Without having to pay the usual 50% of an artwork’s price to a formal gallery, the artists involved in the show decided it would fit with their theme to donate the gallery cut for a cause they all cared about.
The art show will also be available to the public Monday and Wednesday from 9am-8pm, and Tuesdays from 9am-5pm starting the week of June 18th. How long will the artwork be on display? That’s the fun of a pop-up gallery—you never know how long the work will be there, so pop in right away.